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Importance of Value Proposition

The value proposition is not just how well you craft the statement, it is the actual value you create solving the customer’s problem and improve their lives. Period.

Forbes Magazine

More important than what your value proposition is, is how you present your value proposition. The value of your proposition is the value that’s determined by your prospect or customer — not you. So a value proposition must start with understanding your prospect and what their pain is. Listening is the key element in delivering your value proposition.


The value proposition is the value (or benefit) that a good or service promises to potential consumers of that good or service.


If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value, your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.

Jeff Bezos

“There are two kinds of companies: those that try to charge more and those that work to charge less. We will be the second.”

Philip Kotler

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. “

Steve Jobs

“I don’t think it’s good that we’re perceived as different, I think it’s important we’re perceived as MUCH BETTER. If being different is essential to doing that, then we have to do that, but if we could be much better without being different, that’d be fine with me. I want to be much better! I don’t care about being different, but we’ll have to be different in some ways to be much better.

How can Nutick BPromise Help Increase Loyalty & Advocacy 
[white paper]

Shopify makes the online store more accessible and cost-effective for small business owners and independent retailers, offering a self-service ecom platform.

And Nutick BPromise complements Shopify with a solution that projects merchants unique Brand Promise and leverages it to create customer loyalty and advocacy.

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