WHAT
Show your true colors
Value Proposition Creates Brand Awareness and Communicates how it can improve Customer’s lives.
- Brands must have a clear, authentic set of differentiation factors to avoid being ignored by the consumers.
- Do not make false unverifiable promises. Today’s digitally empowered consumers are better informed and well connected through social networks, they verify before they act.
- Project your value proposition / Brand Promise throughout the customer path as they have to appeal to the new customers and as well as existing customers for repurchase
WHY
How to measure customer perception of the brand promise and learn the gaps to improve the product.
Product Health Score
Measure Brand Promise perceived by the customer, learn the gaps,
act on the issues, set goals, and repeat to improve
the Customer Health Score
Customer Accounts at Risk
Learn about the unsatisfied customer, their pain points, and insights to retain them. It is five to 25 times more expensive in getting a new customer than to retain an existing customer.
Loyalty & Advocacy Score
Track the Emotional Benefit Score and Rational Benefit score,
learn which benefits are performing poorly and affecting
customer loyalty and advocacy
If You Cannot Measure It,
You Cannot Manage It.
HOW
Out of Sight. Out of Mind.
Out of Business.
